Breaking News

Winn Dixie upgrades baby care line

May 6, 2014

Diapers offer improved fit, wipes offered in 10 scents.

Grocery retailer Winn-Dixie has made several improvements to Kuddles, its line of diapers, formula and baby care items, sold exclusively at its stores. The improvements include a new packaging design and improved diaper performance.

“There is no need to spend more money or travel farther to get the quality baby essentials you need. We’d like to invite parents to compare Kuddles to the national brands today and see how much they can save,” says Mary Kellmanson, senior vice president of marketing for Winn-Dixie.

Specific improvements to the line include softer, snugger diapers with a back waistband; improved fit and containment as well as hypoallergenic and fragrance free liners, available through size 5 and in training pant styles; alcohol-free baby and kid wipes in 10 assorted scents including new Soothing Shea Butter, Lavender and Green Tea; and FDA-approved baby formula in 5 varieties.

Related Application:

  • Personal Care Wipes: A Growing Market

    Personal Care Wipes: A Growing Market

    Tara Olivo, associate editor||February 2, 2016
    Newcomers and veterans continue to push out new products and technologies

  • The Best For Baby

    The Best For Baby

    Tara Olivo, associate editor||January 5, 2016
    Diaper makers hone in on innovation, making diapers thinner, softer and more comfortable than ever before.

  • Core Strength

    Core Strength

    Karen McIntyre, editor||January 5, 2016
    Low pulp or no pulp, one thing is for sure diapers are thinner than ever.