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Huggies receives Edison Award



Published May 2, 2014
Related Searches: huggies silver Diaper, Baby
Kimberly-Clark's Huggies Gender Specific Diapers and Scott 24 Hour Sanitizing Spray and have been named among the most innovative new products of the year at the 27th annual Edison Awards gala held in San Francisco, CA, on April 30.

The awards are named after legendary inventor Thomas Alva Edison, whose new product development methods and innovative achievements made him a household name around the world. Recipients of the Edison Awards are selected by a panel of more than 3,000 individuals, including members of seven different associations representing a wide variety of industries and disciplines.

"We are delighted to receive dual Edison Awards for these first-of-a-kind products from the Scott and Huggies brands," says Pete Dulcamera, vice president, corporate research and engineering for Kimberly-Clark. "While these products are quite different, they exemplify Kimberly-Clark's commitment to building brands and growing categories through innovative solutions to consumers' and customers' unmet needs."

Huggies Gender Specific Diapers earned a Bronze Edison Award in the personal care category. Kimberly-Clark tailored Huggies diapers to boys' and girls' anatomical needs for superior performance and incorporated fun with Mickey and Minnie character designs. Huggies Gender Specific Diapers are sold outside North America and have achieved strong consumer response, moving up at least one share point in every launch market in just three months, with at least 20% volume growth in those same markets.

Scott 24 Hour Sanitizing Spray received a Silver Edison Award in the safety category. This innovative product kills 99.9% of the most common bacteria for 24 hours, even after multiple touches, and also disinfects against viruses.

The 2014 recognition builds on prior Edison Awards received by Kimberly-Clark. Last year, Yuhan Kimberly (YK) received a Bronze Edison Award for the tn, or teen's nature, brand of skin care products. Kimberly-Clark has two other Edison Award wins: in 1995 for Kleenex Ultra Facial Tissue and in 1991 for Pull-Ups.