Breaking News to offer Serena & Lily baby products

March 26, 2014

Partnership offers range of products on the largest baby care specialty site has formed an exclusive retail collaboration with the California-based lifestyle and home decor brand Serena & Lily. The specialty baby care site is now the exclusive third party retailer of the bedding, bath, decor, and apparel assortment from Serena & Lily Baby.

From crib sheets for newborns to quilts for snuggly toddlers, now offers a wide variety of the brand's most popular products for babies. Items include newborn necessities like sleep sacks and hooded towels, plus stylish gear accessories, nursery storage, and decor.

"We are excited to welcome Serena & Lily into our family," says Maria Renz, CEO, Quidsi. "We are dedicated to continually expanding our premium nursery assortment with brands like Serena & Lily that resonate so deeply with our core customers."

"We are thrilled to be working with as our exclusive third party retailer," says Lily Kanter, CEO, Serena & Lily. "Their excellent customer service and extensive reach make them a perfect complement to our marketing efforts to engage new moms."

  • Airlaid Market Report

    Airlaid Market Report

    Tara Olivo, associate editor||October 13, 2015
    Feminine hygiene and adult incontinence segments expected to drive airlaid into the future.

  • SAP Market Report

    SAP Market Report

    Karen McIntyre, editor||April 7, 2015
    Polymers can absorb up to 500 times their weight but can the hygiene markets absorb a surge in global capacity?

  • Spunmelt Investment Continues

    Spunmelt Investment Continues

    Karen McIntyre, editor||February 5, 2015
    New lines keep coming as manufacturers look to gain a competitive edge with up-to-date technology.