Diapers.com has formed an exclusive retail collaboration with the California-based lifestyle and home decor brand Serena & Lily. The specialty baby care site is now the exclusive third party retailer of the bedding, bath, decor, and apparel assortment from Serena & Lily Baby.
From crib sheets for newborns to quilts for snuggly toddlers, Diapers.com now offers a wide variety of the brand's most popular products for babies. Items include newborn necessities like sleep sacks and hooded towels, plus stylish gear accessories, nursery storage, and decor.
"We are excited to welcome Serena & Lily into our Diapers.com family," says Maria Renz, CEO, Quidsi. "We are dedicated to continually expanding our premium nursery assortment with brands like Serena & Lily that resonate so deeply with our core Diapers.com customers."
"We are thrilled to be working with Diapers.com as our exclusive third party retailer," says Lily Kanter, CEO, Serena & Lily. "Their excellent customer service and extensive reach make them a perfect complement to our marketing efforts to engage new moms."