GoodNites brand introduces discreet pant to help bedwetting kids build confidence
July 3, 2013
GoodNites, a Kimberly-Clark brand, is helping bedwetting kids feel confident overnight with a new design that fits more like real underwear. For nearly 20 years, GoodNites has helped parents manage their children's bedwetting condition by providing products to keep bedding drier every night at home and when spending nights away. With summertime comes fun overnight occasions, but for the millions of children who wet the bed, these events can prove out of reach. In many cases, these kids refrain from participating in social events when their nighttime routine makes them self-conscious and even ashamed. New GoodNites Underwear can help kids boost their self-esteem by empowering them to participate without drawing unwanted attention to their condition. This summer, along with the new design, GoodNites is encouraging parents and children to go "undercover" by managing bedwetting like a top-secret mission. Parents can visit Facebook.com/GoodNites and enter the Undercover Mission Sweepstakes from June 26 through Oct. 1 to unlock codes to mission details and weekly spy-themed prizes. All entrants will automatically be in the running for a grand prize of a secret mission trip to Southern California.