Through its Depend brand, Kimberly-Clark is reaching out to the 23 million men who live with bladder leakage with new Depend Guards and Shields, two products specifically designed for men with light bladder leakage, along with tips and tools from former professional football star Tony Siragusa in a new program called Guard Your Manhood (www.GuardYourManhood.com). Guard Your Manhood aims to help give men living with light bladder leakage the confidence to enjoy an active lifestyle and Siragusa's involvement benefits The V Foundation for Cancer Research.
New Depend Guards and Shields are made to fit a man's body and can be worn securely in a man's own underwear. Depend Guards for Men fit like an athletic cup so they stay close to the body and feature maximum absorbency for larger surges. Depend Shields for Men are ultra-thin and offer light absorbency for drips and dribbles.
In return for Siragusa's involvement, Depend will donate $50,000 in his name to The V Foundation (www.jimmyv.org) to help fund cutting-edge prostate cancer research. The V Foundation is a charitable organization dedicated to saving lives by helping to fund critical cancer research, including prostate cancer, a leading cause of bladder control issues in men.
"I'm proud to team up with Depend to help men going through a tough time realize they don't have to be embarrassed as a result of light bladder leakage," says Siragusa. "The Guard Your Manhood program is a manly way to let men know about solutions like new Depend Guards and Shields that will help them manage this common condition and it's a great opportunity to support The V Foundation at the same time."
New Guards and Shields are the latest offerings from Depend brand, which offers a full suite of products to help men who experience bladder control issues manage their condition with confidence.
"Historically, men with light bladder leakage have been ignored by the industry," says Elizabeth Metz, Depend brand director, Kimberly-Clark. "As a result, many men have had to use products that were designed for women or look like they were. We see an opportunity to begin a conversation with these men to let them know they're not alone, while educating and providing them with solutions designed just for men."
A multi-faceted commercial marketing program, Guard Your Manhood includes television and online advertising plus online videos featuring Siragusa that provide tips and tools for men with leaks.