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Pull-Ups brand launches tool to help parents

January 16, 2013

Pull-Ups brand is motivating moms with a new 3D interactive app and a chance to share a celebratory "First Flush" photo of their tot on Times Square billboard.

Pull-Ups brand has launched a new high-tech tool to help the approximately 4 million moms who will start potty training this year make the process more fun and easy. The brand has launched a new app—the Pull-Ups Big Kid App. It is a mobile tool that utilizes augmented reality technology designed to keep mom and child motivated throughout the potty training process. Kimberly-Clark, owner of the Pull-Ups brand, says 74% of moms are letting their children regularly play with their smart phone, making the Pull-Ups Big Kid App is a tech-friendly tool that moms can access and use as part of their mobile lives.

To provide extra motivation Pull-Ups is launching a consumer call-to-action. Parents can go to Facebook.com/Pull-Ups and upload an image of their tot's first flush moment for a chance to have their picture posted on a billboard in the middle of New York City's Times Square, during a larger-than-life celebration on Jan. 29. In addition, by uploading the photo, one family will receive an all-expenses-paid trip to a world-famous Orlando, FL, destination.

"Moms see potty training as a pain in the neck, so they delay starting the process or they start and stop if setbacks occur," said Pete Sawin, Pull-Ups brand director, Kimberly-Clark. "After years of experience, we know the key to success is keeping mom and child encouraged along the way, which we're doing by asking her to get started, have fun by sharing her first flush successes, and keep going with tools like the Pull-Ups Big Kid App."

The Pull-Ups Big Kid App is available as a free download via the Apple iTunes App store and Google Play for Android. To learn more, visit www.pull-ups.com.

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