Huggies recently delivered 100,000 diapers to the Lighthouse Counseling & Family Resource Center in Placer County, CA, as part of its Every Little Bottom campaign to help families in need. One-in-three American families struggle with the ability to provide their children with an essential need – clean, dry diapers. To help address this issue, Huggies brand announced the launch of The National Diaper Bank Network.
As the Founding Sponsor of the National Diaper Bank Network, Huggies Every Little Bottom has organized “12 Days of Thanks,” a cross country tour where the brand will donate 12 million diapers in 12 cities over a 12-day period – including Sacramento.
Angela Ponivas, executive director of Lighthouse Counseling & Family Resource Center, a non-profit organization that provides Placer County with counseling, education and easy access to community based resources, said this donation is a miracle for Lighthouse’s most financially vulnerable families.
“We are thrilled to have been selected for this donation,” Ponivas said. “We will start by distributing diapers to Lighthouse clients and then move on to other non-profits throughout Placer County. While so many struggle to provide their children with diapers, it is important that those most in need have access to this very generous donation.”
The “12 Days of Thanks” campaign plans to make stops in New York, Philadelphia, Atlanta, Miami, Chicago, Kansas City, Dallas, Denver, Minneapolis, Detroit and Columbus.
Since 2010, Huggies has donated 22.5 million diapers per year through the Every Little Bottom program to families in need in North America.