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SCA makes changes in EU hygiene structure

November 15, 2011

Creates three main business units.

SCA is reorganizing its European hygiene business into three business units: AFH Professional Hygiene Europe, headed by Sune Lundin; Consumer Goods Europe, led by Magnus Groth; and Incontinence Care Europe, headed by Margareta Lehmann.

There will also be a new business unit for Middle East, India, Africa (MEIA), which will be led by Thomas Wulkan, a new global hygiene supply unit, which will be headed by William Ledger, and a new global business and service support unit, which will be led by Robert Sjöström, in addition to his present position as senior vice president, strategy and business development.

The business unit for SCA Americas will be headed by Don Lewis. Christoph Michalski will continue as president for the global hygiene category unit, and Ulf Söderström will continue as president for the business unit SCA Asia Pacific (APAC).

The new structure will become effective January 1. “The new organization will enable us to further leverage on our global scale, making us more efficient. It will also empower us to act as an even closer local partner to customers. By strengthening our global market presence, it will facilitate our capitalizing on demographic, economic and consumer-lifestyle changes, especially in emerging markets,” says Jan Johansson, SCA’s CEO and president.

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