Deal includes Lotus brand.
SCA has delivered a binding offer to purchase G-P’s tissue operations, a division that reported 2010 sales of €1.25 billion. The price of the deal has been reported at €1.32 billion.
“The deal is a strategic fit and will strengthen our product offering and geographic reach in Europe,” says Jan Johansson, president and CEO of SCA.
G-P has a well-established presence in Europe in both away-from-home and consumer tissue products. Their products in both segment are marketed under the well-known Lotus brand.
Consumer tissue accounts for 60% of sales while away-from-home accounts for 30% of sales. Personal care products like cotton pads and facial cleansing wipes represent 5%.