Breaking News

Luvs Diapers' ad named worst in America

October 21, 2011

The Luvs commercial changes the lyrics of the song "Whoomp! There It Is!" to fit the theme of babies filling up their diapers.

A Consumerist reader poll officially declared that Luvs Diapers' "Poop, There It Is" commercial is the Absolute Worst Ad in America.

The ad, which features an animated baby talent show where the judges assign scores based on how much fecal matter each of the three grunting tots can dump into their diapers, earned slightly more than 32% of the vote, beating out the runner up, an AT&T ad (23.98%) in which a man's wife decides to unload what appears to be decades of pent-up anger after he tells her he signed the family up for some sort of unlimited texting plan.

The Luvs commercial changed the lyrics of the classic song "Whoomp! There It Is!" to fit the theme of babies filling up their diapers. To make matters worse, the diapers inflate to comically large sizes after the babies do their business.

Related Application:

Related Other:

  • The Year That Was 2016

    The Year That Was 2016

    Karen McIntyre, Editor||December 1, 2016
    The year 2016 included investments, new product development and an entrepreneurial spirit in nonwovens that will surely impac

  • Airlaid Market Readies For New Investment

    Airlaid Market Readies For New Investment

    Karen McIntyre, Editor||October 11, 2016
    After years of caution, manufacturers brace for new capacity.

  • Core Strength

    Core Strength

    Karen McIntyre, editor||January 5, 2016
    Low pulp or no pulp, one thing is for sure diapers are thinner than ever.