The ad, which features an animated baby talent show where the judges assign scores based on how much fecal matter each of the three grunting tots can dump into their diapers, earned slightly more than 32% of the vote, beating out the runner up, an AT&T ad (23.98%) in which a man's wife decides to unload what appears to be decades of pent-up anger after he tells her he signed the family up for some sort of unlimited texting plan.
The Luvs commercial changed the lyrics of the classic song "Whoomp! There It Is!" to fit the theme of babies filling up their diapers. To make matters worse, the diapers inflate to comically large sizes after the babies do their business.