"Pampers prides itself on being at the forefront of comfort and performance which is why we're excited to introduce newly improved Pampers Cruisers with 3-Way Fit diapers," says John Brase, Pampers' marketing director. "Giving babies the freedom to play their way is not only important to their growth and development, but it's also important to us! That's why we continuously strive to make improvements to our products that parents (and babies) not only need, but ask for and delight in."
Pampers Cruisers with 3-Way Fit diapers incorporate improvements that parents have asked for – a softer, quilted back-sheet similar to Pampers Swaddlers diapers (available now in sizes 3, 4, and 5 and coming very soon in sizes 6 and 7), a 20% longer absorbent area and most fun of all, new Sesame Street designs -- including a special never-before-seen appearance by Oscar the Grouch!
"Whether she's giggly like Elmo, or he's hungry like Cookie Monster, every child resonates with at least one of our beloved characters," adds Maura Regan, SVP and general manager of Global Consumer Products at Sesame Workshop. "For 41 years, our initiatives have helped prepare children for the various challenges that await them in life by addressing a wide range of developmental needs -- from the basics of ABCs and 123s, to life lessons and even to play! We love that we can continue to bring that pure childhood excitement, delight and development to life through these new Sesame Street designs."
To celebrate the debut of improved Pampers Cruisers with 3-Way Fit, the brand will rally excitement via its "30 Days of Play & Giveaways" promotion on Facebook. Beginning September 30th, consumers are encouraged to log on to the Pampers Facebook page and visit the special "Cruisers Sweeps" tab (located on the left side of the screen) to participate in daily Sesame Street trivia for a chance at exciting prizes. Each day a new question and set of prizes will be offered giving consumers chances at winning Sesame Street items for their family.