Breaking News

Tencel-based baby wipes honored in Japan

September 8, 2011

Water 99% wipes deemed kid friendly.

The Water 99% premium baby wipes from Akachan Honpo received an excellence award in the Social Kids Products category from the government-backed Japanese Kids Design Association. This is the first time a hygiene product was honored.

The jury favored the wipes because of their combination of a skin friendly lotion and a smooth, strong fabric. Launched in October 2010, the wipes are made from 100% Tencel, which allowed Akachan to develop a 99% water lotion with a silky fabric.

"Skin friendliness is a key purchasing criterion for baby wipes," says Chris Potter, business manager Japan for Lenzing. "The smooth surface of Tencel meets this request since it cleans effectively while pampering sensitive baby skin. In addition, parents value the security offered by the strong and bulky Tencel fabrics."

The Kids Design Award is an award program that realizes and disseminates three principles of kids design, namly designs to contribute to the security and safety of children. The program was started in 2007; since then 303 designs have been presented in seven divisions.

  • Personal Care Wipes: A Growing Market

    Tara Olivo, associate editor||February 2, 2016
    newcomers and veterans continue to push out new products and technologies

  • The New  Private Label

    The New Private Label

    Karen McIntyre, editor||January 5, 2016
    Retailers aren’t just focusing on price to lure consumers in.

  • The Industrial Wipes Market

    The Industrial Wipes Market

    Karen McIntyre, Editor||October 13, 2015
    Users are getting wise to the benefits of using disposable wipes in manufacturing settings.