Breaking News

SCA Expands into Vietnam

April 28, 2011

Company rolling out Drypers diapers and Tena incontinence items this spring.

SCA will introduce its Drypers baby diapers and Tena adult incontinence items in Vietnam. The launch was supported up by sales events in two major Vietnamese cities—Hano and Ho Chi Minh—this spring.
 
 
In the baby diaper segment, SCA will roll out its value tier Drypers Wee Dry diapers, Drypers Soft diapers for newborns and Drypers DryPanz, a premium pants-style diaper, while in adult incontinence, the Tena value range will be available.
 


The two launch events were attended by 200 sales people who learned about SCA’s background as well as its products.
 


“In the first year we are targeting 47 provinces in Vietnam, with a key focus on eight cities, namely Hanoi and Hai Phong in the North, Da Nang and Khanh Hoa in Central, Dong Nai and Vung Tau in South East, as well as Ho Chi Minh City and Can Tho in Mekong Delta,” said Lum Chong Heng, regional business development director at SCA in Central and South Asia.

Related Application:

Related Market:

Related Other:

  • Toray Advances In Asia

    Toray Advances In Asia

    Karen McIntyre, editor||February 18, 2016
    With four lines in China and two in Indonesia, this Korean company is intent on being Asia’s largest nonwovens manufacturer

  • Race to Win Over a New Generation of Consumers in Asia

    Race to Win Over a New Generation of Consumers in Asia

    Silke Brand-Kirsh, Executive Partner, Sclegel und Partner||February 18, 2016
    Who will best adapt to the changing markets of China and Southeast Asia and the lead in the future?

  • The Best For Baby

    The Best For Baby

    Tara Olivo, associate editor||January 5, 2016
    Diaper makers hone in on innovation, making diapers thinner, softer and more comfortable than ever before.