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K-C To Increases Prices in Wipes, Diapers

March 21, 2011

Implementation Set Fo This Summe

Kimberly-Clark has announced plans to raise prices of wipes and diapers in North America. The company announced last week it had notified customers in its baby and childcare and consumer tissue businesses of increases planned for the second and third quarters of 2011. The company said the increases are necessary to offset inflationary pressures from higher raw material and energy costs.

Net selling prices in the U.S. and Canada for Huggies baby wipes and diapers, Pull-Ups training pants and GoodNites youth pants will increase on average between 3-7%, with implementation timing ranging from June to August 2011. In addition, net selling prices in the U.S. for Cottonelle and Scott 1000 bathroom tissue will increase approximately 7%, effective June 19, 2011. The price changes vary by brand and pack size. Kimberly-Clark's net sales in North America for these consumer products exceeded $4 billion in 2010.