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Starr Releases New Study

March 9, 2011

Hygiene outlook provides estimates up to 2015.

Industry consultant John R. Starr, Inc. of the U.S. has recently published a February 2011 report on the world outlook for hygiene absorbent products and the key raw materials of nonwovens, fluff pulp, airlaid cores, superabsorbents and hygiene films. For many years, Pricie Hanna of John R. Starr, Inc. has prepared in-depth reports analyzing the markets for absorbent products in key countries/regions throughout the world and the important materials used in them.

The last global hygiene report was released in February 2009.This updated study details the prospects for absorbent products in the key global markets of North America, Western Europe, the Pacific Rim, Central and South America, the Middle East, Central and Eastern Europe, China, India, Africa and the rest of Central Asia.The report contains unit volume market estimates for 2009 and 2010 and projections for 2015 for 45 individual countries and all geographic regions.The 2009 global and regional market share positions and volumes of the leading absorbent products competitors are estimated.The study includes 2009 and 2010 estimates and 2015 forecasts of the consumption of key raw materials used in absorbent products (cover stock, superabsorbents, fluff pulp, airlaid cores and hygiene film) by product category and region.

The global consumption of hygiene absorbent products (disposable diapers, training pants, feminine hygiene and adult incontinence products) grew to over 449 billion units in 2010.Due to rapid market penetration and growth in the last several years, China is now the largest volume market for hygiene absorbent products.Volume in the emerging markets collectively is substantially larger than the combined markets for these products in North America, Western Europe and Japan.Growth rates for the next five years in the undeveloped and developing markets of South and Central America, Asia, Eastern Europe, the Middle East and Northern Africa will continue to exceed the global average growth of this industry.These regions provide significant market penetration and volume growth opportunities for absorbent product market participants and their suppliers.The study assesses the pace of recovery from the global recession and details the five year market outlooks in each major country market and geographic region.Demographic factors, such as declining birth rates and increases in elderly populations, are also assessed in the projections of the potential market sizes for hygiene absorbent products.

More information:John R. Starr, Inc.; 239-430-1983;

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