01.18.11
Marketing Technology Service, Inc. will hold the 2011 edition of the Executive Short Course in Absorbent Disposables March 15-17 in Kalamazoo, MI at the Radisson Plaza Hotel.This year, the course has been expanded to two-and-a-half days, including two days of classroom-style sessions and a Thursday morning tour of the MTS airlaid facilities and testing laboratories featuring the MTS testing systems.
“The goal of this event is to present a crash course in absorbent products design and technology in a format understandable to non-technical people in sales, marketing or management, as well as to technical people new to this secretive industry,” said to MTS director Jim Hanson.“This Short Course differs from typical association and academic training courses in that it presents practical information from 35 years of product and material development experience as the world disposables industry evolved.”
In addition to extensive use of videos and demonstrations to illustrate the concepts and interactions of design choices during the lecture portion of the course, the airlaid plant tour will include production of elaborate airlaid composites demonstrating novel high-tech grades and concepts presented during the course.
More information: www.marketingtechnologyservice.com.