In the third quarter, sales of personal care products increased 2.4% compared with the third quarter of 2009. Although sales volumes rose more than 5% and changes in currency rates provided a slight benefit to sales, net selling prices fell about 1%, driven by a planned increase in promotional activity and changes in product mix reduced sales by approximately 1%.
Feminine care sales volumes grew at a double-digit rate for the third consecutive quarter as a result of the U by Kotex line extension. Adult care volumes also increased double-digits, with benefits from recent innovation on the Poise and Depend brands and supporting marketing campaigns. Childcare volumes increased 6% in conjunction with market share gains. Huggies diaper volumes rose 1% and baby wipe volumes were even with the prior year.
In Europe, personal care sales fell 5% in the quarter, including a negative currency effect of 9%. Sales volumes were up 6%, with mid-single digit growth in Huggies diapers and strong performance in baby wipes and childcare, while changes in net selling prices reduced sales by 2%.