The previous version of the website offered the viewer a selection of product categories to determine the proper Elsner machine for their use. Now, in addition to this assistance, those familiar with Elsner’s machine model numbers can go directly to the machine for which they are looking. Because Elsner serves a broad range of the converting and packaging industries, it is difficult to list all possible categories of products. Listing the machines by model will be used as a tool for Elsner’s sales team to direct new inquiries with special projects. This will also enable existing customers to keep up with improvements to specific machinery designs when considering adding or upgrading their existing Elsner machinery. The amount of information available for each machine has also been increased. Each model of Elsner machine now has a .pdf version of the sales brochure available on the website.
In addition to the ‘Equipment’ page, several notable changes were made to the home page. Elsner added a link to their popular YouTube channel. Jay Roth, regional sales manager, stated, “The addition of the YouTube channel to our available resources has proven to be of great value already. In the past we would lose time trying to get information to a prospective customer. Now we can direct people to the Internet to see our machinery in action and get a feel for our capabilities immediately. There is no replacement for face-to-face meetings, but the proper use of the Internet helps us get the ball rolling, especially with our global marketplace.”
In addition to the YouTube link, the Elsner home page now features a ‘Customer Testimonial’ link offering a glimpse of Elsner’s valued customer relationships.
In an effort to keep its customers and potential customers informed, Elsner Engineering Works updates the site frequently. Press releases are posted regularly to note the company’s progress with machine developments, staff changes and other milestones within the organization. A ‘Trade Show’ page lists the exhibitions and details of such where Elsner can be visited. The website also gives a brief history of the company and lists available career opportunities.