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SCA Unveils New and Improved TENA Super Plus Protective Underwear

October 14, 2010

Underwear for men and women offers 40% more absorbency than before.

SCA, the maker of bladder protection products and services under the globally‐leading TENA brand has unveiled its new and improved TENA Men and TENA Women Super Plus Protective Underwear. Designed to meet the unique needs of men and women seeking maximum, yet discreet and comfortable protection from moderate to heavy bladder leakage, the new underwear features a cottony‐soft feel, a more secure cut and fit, and 40% more absorbency than before.

Available this month, TENA Underwear continues TENA’s commitment to the evolution of bladder protection. Created using the same laminate woven material technology used in previous TENA products, TENA Underwear is a modern solution that provides those suffering from heavy bladder leakage protection and comfort in an underwear‐like design. TENA is so confident that users will prefer TENA Underwear for men and women that it is offering consumers a risk‐free money back guarantee.

“We have heard directly from consumers that they would like to have a product that looks, feels and fits more like regular underwear as long as they do not have to sacrifice absorbency or protection. We believe that our new and improved TENA underwear--with the 40% increased absorbency, combined with our breakthrough cut and design--will redefine what consumers should expect from their bladder protection products,” said Spencer Deane, vice president of marketing for SCA Personal Care North America. “Our preliminary feedback from consumers shows that they really appreciate our new underwear’s absorbency, softness, fit and durability.”