Breaking News

Scott Naturals Offers Solution to Save Water in the Bathroom

September 16, 2010

Family of four could save 2,000 gallons per year.

Access to fresh water is an emerging environmental and social concern, as the U.S. Governmental Accountability Office projects water shortages in 36 of 50 U.S. states over the next five years. While a recent survey showed many consumers (45%) believe bathing/showering consumes the most water, the American Water Works Association says toilet flushing is actually the number one use of water in the home.

To raise awareness of this issue and to make it simple for consumers to save water when flushing the toilet, Kimberly-Clark's Scott Naturals brand will be offering the Smart Flush bag. The device will be available free with purchase of Scott Naturals bath tissue while supplies last beginning in September.

The Scott Naturals Smart Flush bag offers a safe and easy way to save water at home. When placed in the toilet tank, the material in the bag absorbs water and expands, reducing the amount of water consumed in each flush by up to one liter. A family of four could save 2,000 gallons of water per year by using the Smart Flush bag.

"K-C and the Scott Naturals brand are committed to sustainability and to preserving natural resources for future generations," said Doug Daniels, Scott brand manager. "The Smart Flush device makes it easy for consumers to conserve by reducing the water consumed by each toilet flush.This innovative solution aligns with Scott Naturals brand's approach of making it easy for environmentally aware consumers to take a green step at home, without changing their normal routines."

The Smart Flush bag will be given away exclusively on Scott Naturals 8 pack and 12 pack bath tissue at retailers nationwide in September and October, while supplies last. The promotion will be supported by a national campaign including a dedicated TV spot explaining Smart Flush and in-store video advertisements.

  • The Year That Was 2016

    The Year That Was 2016

    Karen McIntyre, Editor||December 1, 2016
    The year 2016 included investments, new product development and an entrepreneurial spirit in nonwovens that will surely impac

  • The Automotives Market

    The Automotives Market

    Tara Olivo, Associate Editor||December 1, 2016
    Nonwovens continue to replace other materials in cars and automotive components.

  • Hygiene Components Suppliers Respond to Change

    Hygiene Components Suppliers Respond to Change

    Karen McIntyre, Editor||December 1, 2016
    Growth and diversification in adult incontinence and new players in the baby diaper market force makers of adhesives, elastic