Viscose supplier Lenzing is offering its fibers in four new colors to help its customers offer product diversification in the household and cosmetics wipes markets. The shades available are grass green, dark pink, turquoise and purple
The color range expansion is the first step in recognizing of the growing demand for season-specific shades. This strategic move is intended to further strengthen the position of Lenzing Viscose in the spundyed fiber market.
“A unique product design can help generate awareness at the point of sale. Our eye-catching fiber shades are the drivers for a new generation of wipes,” said Wolfgang Plassner, vice president business unit Nonwovens. “New seasonal colors will be developed in close cooperation with the market. In addition, the Lenzing nonwovens team can tailor specific shades based on individual requirements.”