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K-C Improves GoodNites Underwear

July 28, 2010

Upgrade is more comfortable, quieter for more discretion.

Kimberly-Clark Corporation has launched anew and improved GoodNites Underwear nationwide.

GoodNites Underwear, parents' leading choice for bedwetting kids at night, now features a softer and quieter material that provides a comfortable fit under clothes. Plus, the new kid-friendly design moves from underpants to a more underwear-like fit while still delivering the trusted leakage protection GoodNites Underwear ensure.

In recent consumer studies, the newly re-designed GoodNites were selected as the brand that is most comfortable overall—the choice children prefer to wear at home or to a friend's house and that allows children to sleep with greater confidence.

"We're proud to be a partner with Moms to help find solutions that ease bedtime anxieties," said Craig Dunphey, senior brand manager of GoodNites. "We've listened closely to what Moms and kids are looking for and with the new and improved design we try to deliver on the goal of providing kids with a better night's sleep."

GoodNites Underwear are available in two sizes for a comfortable fit and trusted protection for every user; size Small-Medium (38-65 lbs) and size Large-Extra Large (more than 60 lbs) for a suggested retail price of $9.99 for a jumbo pack.

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