Key initiatives launched this quarter include Pampers Dry Max, Crest 3D White and Olay Pro-X Firming in North America, Always Simply Fit and Pampers Underjams in Western Europe, Naturella, Olay for Men and Olay Natural White in Asia, Oral-B Pro Health toothpaste in Latin America and Pampers Sleep & Play and Always Thick in the Central and Eastern Europe/Middle East/Africa region.
Baby Care and Family Care net sales increased 9% to $3.8 billion for the quarter on 10% volume growth. Organic sales grew 7% behind volume growth, partially offset by negative product mix impacts and pricing. Volume growth was broad based with all major geographic regions contributing mid-single digits or higher to volume growth. Volume in Baby Care grew double digits primarily due to share growth, market size expansion and trade inventory increases to support the launch of Dry Max in North America.