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Pampers VP Denies Rash Claims

May 7, 2010

Says Dry Max diapers are not the cause of skin irritations.

Pampers is denying rumors that its new Dry Max diapers cause rashes and other skin irritations.

"For a number of weeks, Pampers has been a subject of growing but completely false rumors fueled by social media that its new Dry Max diaper causes rashes and other skin irritations,"said the brand's vice president Jodi Allen. "These rumors are being perpetuated by a small number of parents, some of whom are unhappy that we replaced our older Cruisers and Swaddlers products while others support competitive products and the use of cloth diapers. Some have specifically sought to promote the myth that our product causes 'chemical burns.' We have comprehensively and thoroughly investigated these and other claims and have found no evidence whatsoever that the reported conditions were in any way caused by materials in our product. Independent physicians, highly respected in the field, have analyzed our data and have confirmed our conclusions. This week we have shared these findings, and other detailed safety information, with the Consumer Product Safety Commission, and we welcome its involvement in reviewing these claims and helping to educate parents on the true causes of diaper rash."

The materials used in the new diaper are not new—they are the same type used in previous generation Pampers products—and do not and cannot cause so-called chemical burns or other serious skin conditions. Pampers is encouragingparents who have contacted us to speak with their own pediatricians about the true nature and cause of these problems.

To date, there have been in excess of two billion diaper changes using the new product, with only a handful of rash complaints, none of which were shown to be caused by the type of materials in our product. In fact, Pampers has received fewer than two complaints about diaper rash for every one million diapers sold, which is average for our business and does not deviate from the number of calls we received prior to Dry Max. The majority of our consumers are telling us that they prefer the Dry Max product over the ones it replaced because it is 20% thinner than before.