Key initiatives launched this quarter include Pampers Dry Max, Crest 3D White and Olay Pro-X Firming in North America, Always Simply Fit and Pampers Underjams in Western Europe, Naturella, Olay for mean and Olay Natural White in Asia, Oral-B Pro Health toothpaste in Latin America and Pampers Sleep & Play and Always Thick in the Central and Eastern Europe/Middle East/Africa region.
Baby Care and Family Care net sales increased 9% to $3.8 billion for the quarter on 10% volume growth. Organic sales grew 7% behind volume growth, partially offset by negative product mix impacts and pricing. Volume growth was broad based with all major geographic regions contributing mid-single digits or higher to volume growth. Volume in Baby Care grew in the double-digit range primarily due to share growth, market size expansion and trade inventory increases to support the launch of Dry Max in North America.