04.28.10
BobMarquette, general manager/global nonwovens business for Bostik who was recentlly promoted to the Bostik worldwide executive committee, was at IDEA this week to disccuss Bostik's future direction in localizing its business to new geographies.
"We heavily invested in Southeast Asia, the Middle East, Eastern Europe, Russia, India and Latin America so we can localize products and service capablities to global and regional customers around the world. Unless you develop the market it's not going to grow. In Egypt we have a manufacturing operation and business office and technical service center. We'll service customers in the Middle East and Northern Africa. It's not just about making glue. It's helping customers develop their products through adhesive technology. Bostik has also expanded in China and is building a second site in Shanghai. Today in the Middle East our business is small. We're investing in Latin America ahead of the curve. If you put capabilities in, business will come," said Mr. Marquette.
"We heavily invested in Southeast Asia, the Middle East, Eastern Europe, Russia, India and Latin America so we can localize products and service capablities to global and regional customers around the world. Unless you develop the market it's not going to grow. In Egypt we have a manufacturing operation and business office and technical service center. We'll service customers in the Middle East and Northern Africa. It's not just about making glue. It's helping customers develop their products through adhesive technology. Bostik has also expanded in China and is building a second site in Shanghai. Today in the Middle East our business is small. We're investing in Latin America ahead of the curve. If you put capabilities in, business will come," said Mr. Marquette.