The new site structure provides easy access to popular content. All product data, related videos, articles, and support documents can now be found in a single location (each product page), with related products to help the user quickly select components and systems that will improve their application. A ‘quick quote’ function for every product allows the user to initiate a request for pricing without a separate email or phone call.
The new ‘Ask Max’ live chat feature allows immediate access to a Fife, MAGPOWR or Tidland customer service representative to help find answers quickly. User accounts enable visitors to return products for service and manage an online profile to receive updates on training opportunities and new technology from one or all brands.
“Our customers told us what they expect from an industry site; to access information about the products they’re interested in quickly,” said Stephanie Millman, director of marketing for Maxcess International. “The search experience is robust, and the navigation is pretty straight-forward.”
Fife, MAGPOWR and Tidland make Maxcess International - a single resource for the latest technology in guiding, winding, slitting, inspection and tension control. Together, these brands deliver over 180 years combined experience in challenging applications and a unique perspective of how their products impact an entire production line.