In the third quarter, sales of personal care products declined 0.7% compared with the third quarter of 2008. Although net selling prices increased 5% and sales volumes advanced about 1%, weaker currencies reduced sales by 6% and changes in product mix reduced sales by about 1%.
Personal care sales in North America decreased nearly 1% versus the third quarter of 2008. Although net selling prices advanced approximately 2%, sales volumes fell 2% and currency effects reduced sales by 1%. The higher selling prices resulted from increases implemented during 2008 in most product categories. Sales volumes for Huggies diapers fell about 3%, and volumes for the company’s child care brands were down about 7%, reflecting continued category softness. Nonetheless, the company’s third quarter market share in both categories were even with year-ago levels. In other areas of the business, sales volumes for Huggies baby wipes decreased about 5% compared to double-digit growth in the year-ago period, and volumes for Kotex feminine care products were also down about 5%. Lastly, volumes for K-C’s Depend adult incontinence brand rose 10%, including benefits from product innovation launched earlier in the year.
In Europe, personal care sales declined about 9% in the quarter, as unfavorable currency exchange erases reduced sales by more than 12%. Sales volumes rose nearly 7%, while net selling prices were down about 2% and changes in product mix reduced sales by more than 1%. The volume gains reflect continued strong performance for Huggies diapers in Central Europe, along with solid improvement in the company’s four core markets of the U.K., France, Italy and Spain. In addition, sales volumes for Huggies baby wipes increased at a double-digit rate in the third quarter.
In developing and emerging markets, personal care sales increased 2%, as continued double-digit growth in organic sales was mostly offset by negative currency effects of 11%. Net selling prices improved about 10% and sales volumes rose 4%, while changes in product mix reduced sales by about 1% in the third quarter. The growth in organic sales was broad-based, with particular strength in Argentina, Brazil, China, Russia, South Africa, South Korea, Turkey and the Andrean region in Latin America.