Sensitive skin is a big concern for many consumers. Some 67% of women claim to have sensitive skin, and 40% of adult consumers report 'minor skin irritation down there',” said Courtney De Salvatore, brand manager. "Cottonelle Aloe & E toilet paper and Cottonelle SoothingClean flushable moist wipes help make caring for sensitive skin on bottoms an easy part of users' daily personal care routine.”
Cottonelle Aloe & E toilet paper has been improved as a gentle, gliding, silkier, softer bath tissue that is even more comfortable to use than the prior Aloe & E tissue. Cottonelle SoothingClean flushable moist wipes are new to the market and are dermatologist tested. The product is alcohol free, enriched with Aloe & E, gentle enough for everyday use, and breaks up after flushing.
To help educate consumers about sensitive skin care—in a gentle, cheeky way —the Cottonelle brand has established the Cottonelle Institute of Sensitive Skincare online at www.cottonelleinstitute.com.