Breaking News

K-C Adds Flushable Wipes for Sensitive Skin

August 20, 2009

Cottonelle Aloe & E line contains flushable wipes.

Believing sensitive skin care has no boundaries, Kimberly-Clark Corporation is introducing improved Cottonelle Aloe & E toilet paper and new Cottonelle SoothingClean flushable moist wipes. These extra gentle products offer a combined solution that help make it easy for consumers to care for sensitive skin in their most sensitive spots.

Sensitive skin is a big concern for many consumers. Some 67% of women claim to have sensitive skin, and 40% of adult consumers report 'minor skin irritation down there',” said Courtney De Salvatore, brand manager. "Cottonelle Aloe & E toilet paper and Cottonelle SoothingClean flushable moist wipes help make caring for sensitive skin on bottoms an easy part of users' daily personal care routine.”

Cottonelle Aloe & E toilet paper has been improved as a gentle, gliding, silkier, softer bath tissue that is even more comfortable to use than the prior Aloe & E tissue. Cottonelle SoothingClean flushable moist wipes are new to the market and are dermatologist tested. The product is alcohol free, enriched with Aloe & E, gentle enough for everyday use, and breaks up after flushing.

To help educate consumers about sensitive skin care—in a gentle, cheeky way —the Cottonelle brand has established the Cottonelle Institute of Sensitive Skincare online at www.cottonelleinstitute.com.


Related Application:

  • Private Label: Not About No Frills Anymore

    Karen McIntyre, Editor||January 2, 2017
    Competition in the diaper market focuses on quality, not value.

  • The Year That Was 2016

    The Year That Was 2016

    Karen McIntyre, Editor||December 1, 2016
    The year 2016 included investments, new product development and an entrepreneurial spirit in nonwovens that will surely impac

  • Meltblown Nonwovens Report

    Meltblown Nonwovens Report

    Karen McIntyre, Editor||November 7, 2016
    Diverse technology offers opportunities in a range of markets.