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Wet Naps to Bring Green Wipes to the U.S.

August 10, 2009

Israeli-based wipes maker targets auto market.

Israeli-based Wet Naps Ltd., has announced an aggressive plan to expand in the U.S. with environment friendly wipes for the automotive market. The company plans to introduce dashboard, window and interior wipes in about three months. “The company is very keen on environmental issues. We believe that eventually people will pay a little bit more money and will start buying products which do not pollute the environment,” asserted Ilan de Vries, CEO.

To support the new effort, Wet Naps has invested close to $1 million in an Elsner perforation machine as well as filling accessories. “We are working with two main suppliers, N.R. Spuntech, and Vaporjet. Spuntech has developed a very interesting cloth for household/automotive products that is made from a combination of cotton, viscose and polyester,” Mr. de Vries said.

In addition to supplying antibacterial wipes, the firm is developing antimicrobial products that it anticipates will meet EPA guidelines. Wet Naps already sells adult, baby, and cosmetic wipes in the U.S.

On another front, Mr. de Vries noted that Wet Naps’ chairman Mr. Aron Grunfeld is a mold maker and a manufacturer of silicon products.The company is developing molds for plastic packaging.“There is a lot of innovation in this area. It’s important to be able to offer the market correct packaging," Mr. de Vries said.

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