In another change at P&G, Christopher Hassall, currently vice president, corporate communications and reputation and North America external relations, has been named global external relations officer, effective July 1, 2009, reporting to Robert McDonald, newly elected president and chief executive on corporate-related external relations matters, and to Marc Pritchard, global brand building officer, on brand-related external relations matters.
"Charlotte Otto leaves a strong track record of results in leveraging external relations to build and protect P&G’s business and reputation," said Mr. Lafley. "She has championed development of influencer marketing for P&G brands and advanced breakthrough work to measure its business building impact. She also sponsored P&G’s Live, Learn & Thrive corporate cause, which now improves life for more than 60 million children annually around the world, and has played a key leadership role in the Cincinnati community."
On Hassall’s appointment, Mr. McDonald said, "Chris Hassall brings the breadth, depth and diversity of experience to lead P&G external relations in the decade ahead. He is a seasoned external relations leader and practitioner with experience in the North America, Central and Eastern Europe, Middle East and Africa, Greater China and Asia regions. He is the right person to succeed Ms. Otto."