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Cotton Inc. Unveils Sustainability Updates

May 20, 2009

Redesigned website showcases advances in sustainability and nationwide denim drive.

Cotton Incorporated has launched two sustainability-oriented web sites: Cotton Today (, a resource chronicling the continuing environmental advances and research of the cotton industry, and the Cotton. From Blue To Green. website (, an online vehicle for the company’s denim recycling program.

Cotton Today updates what had been the sustainability section of the company’s corporate site, with a colorful, engaging and user-friendly exploration of ways technology and innovation are making the production and manufacturing of cotton more environmentally friendly.

“Our objective in redesigning this resource center and giving it a direct url is to provide easy access to the most recent, third-party validated data on the industry’s progress in sustainability,” explained J. Berrye Worsham, president and CEO, Cotton Incorporated.

The Cotton Today site is segmented into icon-driven, environmental topic areas such as soil, water, land, energy and habitat. Each section includes colorful graphics, media clips and citations for information sources. The redesign includes a homepage with footage of a cotton field in the breeze as a background. The homepage content can be hidden to appreciate the “view.”Another highlight is the direct dialogue option, “Ask the Sustainability Desk,” through which visitors can submit questions directly to Cotton Incorporated scientists, who will then post replies. Dynamic photos and video clips are also available throughout the site.

The Cotton. From Blue To Green. denim drive is a successful consumer program through which used denim is collected, convertedinto sustainable UltraTouch Natural Cotton Fiber Insulation, then donated to communities in need in the Gulf Coast Region. The dedicated web site, which serves as an integral vehicle for program information, underwent a complete redesign and domain name change and is now accessible at The revamped Web site now includes more user-friendly features like a running tally of jeans and also shows a representation of how many houses have been built with the insulation to date.

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