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K-C Introduces Scott Naturals

April 8, 2009

Green line contains flushable wipe.

In respond to growing demand for green products, Kimberly-Clark has launched Scott Naturals, which includes a flushable wipe and other products that deliver quality, performance and environmental benefits, at a good value.

“The Scott brand has a proud heritage of responding to consumer trends by launching exciting innovations like the first bath tissue on a roll or new categories like paper towels,” said Erik Seidel, Scott Brand director.“The nationwide launch of the Scott Naturals line-up continues that tradition by responding to consumer trends around usage of environmentally-friendly products.”

Scott Naturals flushable wipes are made with 100% fibers derived from sustainable resources and natural Aloe Vera to leave consumers feeling fresh and clean. Meanwhile, the bath tissue includes 40% recycled fiber, towels 60% and napkins 80%.

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