Breaking News

SCA Liner Designed for the Hip

April 6, 2009

Libresse liner geared toward hipster, boxer wearers.

SCA's Libresse brand has launched new ultra thin panty liners uniquely shaped to fit all hipster and boxer style underwear. The Libresse Hipster concept was inspired by consumer insights about women and underwear usage.

"Women use a variety of different underwear styles and the Libresse Hipster was developed based on really understanding women's underwear usage behavior,"said Stefan Eggermont, trade marketing director retail, personal care Europe.

More specifically, Libresse found that 40% of women aged between 15-29 years will alter their underwear style because of the need to use a liner. More than 80% of these women feel that ordinary liner products do not fit their underwear.

The design features a slightly wider front, a unique pattern for a more feminine touch and a slightly shorter length for the perfect hipster fit, according to the company.
  • 2016 International Buyers Guide

    2016 International Buyers Guide

    July 15, 2016
    Our annual Buyers’ Guide lists nearly every supplier and producer involved with the global nonwovens industry.

  • Raw Material Round Up

    Raw Material Round Up

    Karen McIntyre, Editor||June 9, 2016
    Suppliers to nonwovens manufacturers continue to innovate.

  • Fiber Producers Hone in on Hygiene

    Fiber Producers Hone in on Hygiene

    Tara Olivo, Associate Editor||June 9, 2016
    Growth in hygiene markets has spurred innovation among these suppliers to the nonwovens industry.