SCA's Libresse brand has launched new ultra thin panty liners uniquely shaped to fit all hipster and boxer style underwear. The Libresse Hipster concept was inspired by consumer insights about women and underwear usage.
"Women use a variety of different underwear styles and the Libresse Hipster was developed based on really understanding women's underwear usage behavior,"said Stefan Eggermont, trade marketing director retail, personal care Europe.
More specifically, Libresse found that 40% of women aged between 15-29 years will alter their underwear style because of the need to use a liner. More than 80% of these women feel that ordinary liner products do not fit their underwear.
The design features a slightly wider front, a unique pattern for a more feminine touch and a slightly shorter length for the perfect hipster fit, according to the company.