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P&G Launches Virtual Village



Published November 20, 2008
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Procter & Gamble has created the Pampers Village, an online village where moms can bond and chat with other moms about the topics that affect them and their families most. The virtual Pampers Village can be found at www.Pampers.com, which has been redesigned with a new look and many updated features. For example, expecting moms can download a pregnancy widget to their desktops to engage in their baby's progress while multi-tasking on the computer, check out the baby name finder or access the site's "Out & About Guide" to find a get-away destination.

A majority of the content on Pampers.com is provided by the Pampers Parenting Network (PPN). Formerly known as the Pampers Parenting Institute, PPN is a group of leading parenting experts and medical professionals hand-picked to provide moms with information, support and resources for the health and well-being of their babies and families—everything from advice on potty training and flu season to exercise tips for mom.

PPN members participate in Q&As, blogs, articles and videos/demonstrations that will be unveiled throughout the year. New lifestyle experts to the PPN board include: Laura Jana, M.D., a widely recognized parenting expert; Lisa Druxman, founder and CEO of Stroller Strides; and Julian Claus-Ehlers, executive chef and expert in healthy eating habits for the family.

As part of the new Pampers Village, Pampers products will be featured with enhanced information including a product selector to help parents find the best Pampers products for their babies at each stage of development, new product tours, the ability for members to comment on various products and a store locator, making it easier for moms to find their favorite Pampers products in their own neighborhoods.

Pampers Village launched in select European countries earlier this year and ultimately will be available in 44 regions around the globe by the end of 2009.