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Unicharm Expands Diaper Business

November 10, 2008

Buyers Australian company with 20% share of local market.

Japan's Unicharm has purchased APPP, Australia's second-largest diaper manufacturer and made it a wholly-owned subsidiary. With about 20% share of the local market, APPP is second in size only to Kimberly-Clark in Australia, according to reports.

The purchase is part of an agressive overseas expansion strategy for Unicharm, which reported non-domestic sales at 35% during the year ended March 2008. The acquisition of APPP is the company's first expansion into the Oceanic region.
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