With high penetration of nearly or more than 95%, volume growth is closely correlated with birth rate and hence growth will mostly be derived from customers trading up for premium diapers. This flat-to-stagnant trend will be offset by demand from growing geographies such as Asia-Pacific and Latin America. Although China's annual births total a staggering 20 million, the market for diapers is still in its infancy. The same stands true for India, the world's second largest populous country. Booming demand in two of the world's largest population bases and saturation in developed markets are likely to result in polarized rates of growth - high in developing regions and modest-to-slow in the western world.
Global disposable baby diapers is projected to reach $26.6 billion by 2012, as stated by Global Industry Analysts, Inc. Europe, North America and Japan collectively account for over 60% of world revenues. Europe is by far, the largest regional market with a projected value of $7.5 billion in 2010. Asia-Pacific is expected to be the key growth driver with a compounded annual rate of 9.6%. Latin America will also offer significant opportunities with close to 7% CAGR. Developed markets such as North America, Japan, and Europe would witness marginal to moderate growth rates through 2015.
More information: http://www.strategyr.com/Baby_Disposable_Diapers_Market_Report.asp