Consumer product giant Procter & Gamble recently disclosed that it will raise prices in India to counter soaring commodity costs. In line with this plan, P&G has initiated price increases on certain key feminine hygiene and hair care brands in the Indian market. According to the company, P&G’s Whisper brand will increase by about 10%.
"P&G is committed to delivering propositions that satisfy the consumer,” said a P&G India spokesperson. “Value is a key component of consumer appeal and we have consistently ensured that all our products offer superior value. In the context of rising input costs, we focus on driving cost efficiencies to keep our prices competitive and consumer-friendly."
Last month, P&G raised prices by 10% in China, where it is a market leader in many categories. According to the company, its fourth-quarter operating margins were up partly on increased pricing; CEO A.G. Lafley recently said that innovation, both incremental and major, has helped P&G to increase prices.