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P&G UnderJams Offer All Night Protection

June 18, 2008

New nighttime pants target bedwetters.

Pampers’ UnderJams offer all-night protection for the approximately 5-7 million children above age five who have accidents at night. Fitting more like underwear than competing products Underjams  help give children the privacy they deserve with several key features including a Nightlock core, which absorbs and locks away fluids to prevent leaks; a LowWaist design to fit more like underwear and ComfortWear materials which are quiet and cloth-like. Additionally, UnderJams are available in varied designs for girls and boys.

"Bedwetting is a common problem that shouldn't stop kids from essentially being kids and partaking in their favorite activities, like sleepovers and overnight summer camps," said Kirk Perry, North American vice president and general manager for Pampers and a father of four. "We created UnderJams with the belief that all kids have a right to privacy. The product is designed with the same quality parents expect from Pampers and is discreet, so kids will have the confidence to experience a routine, active life."
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