Pampers, P&G’s leading diaper brand, has kicked off the North American launch of its multi-year, multi-million dollar commitment to UNICEF to provide life-saving tetanus vaccines to women of child-bearing age in developing countries.
Joined by acclaimed actress, producer and new mom Salma Hayek in Chicago, IL, Pampers announced its One Pack = One Vaccine campaign, part of a global initiative with UNICEF to eliminate maternal and neonatal tetanus (MNT), a preventable disease that claims the lives of approximately 140,000 infants and 30,000 mothers in developing countries each year. The program aims to provide 45 million vaccines for mothers in need in developing countries worldwide this spring and summer, and will support UNICEF's efforts to eliminate tetanus in 12 African countries within the next 12 to 24 months.
Initially launched in 2006 in the United Kingdom and expanded to Western Europe in 2007, the One Pack = One Vaccine program has already helped provide more than 25 million life-saving vaccines for countries in Africa and Asia. With help from consumers throughout the U.S. and Canada this year, total global donations are expected to exceed 70 million vaccines. Ms. Hayek serves as the North American spokesperson for the campaign and, as part of the kick-off, she made a special appearance on "The Oprah Winfrey Show" to speak about her involvement. The segment aired nationally on Monday, April 7.
From April 7 through August 31, 2008, for every specially marked Pampers diaper or wipe product with a One-Pack = One Vaccine sticker purchased in the U.S. and Canada, Pampers will provide UNICEF with funding for one life- saving tetanus vaccine that will benefit a woman in need and her newborn. Participating products include: Pampers Swaddlers, Swaddlers Sensitive and Cruisers diapers, Easy Ups training pants and Pampers Sensitive, Swipers and Clean n' Go wipes. Those without a child in diapers are invited to visit www.Pampers.com/UNICEF to purchase a pack of diapers for a friend or family member or to donate to a worthwhile charity, while at the same time helping provide a life-saving vaccine to UNICEF.