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P&G Expands Pampers Baby Wipes Offering

September 7, 2007

Stages baby diaper and training pant line-up broadened to include corresponding wipes.

Consumer product giant Procter & Gamble, Cincinnati, OH, has broadened its Stages baby diaper and training pant line-up to include a corresponding wipe for various stages of a baby’s development. The line begins with P&G’s most popular wipe offering—Sensitive Wipes—and branches out to include two brand-new products, Pampers Swipers Wipes and Pampers Clean ‘N Go Wipes.

“Our focus at Pampers is on babies and their development,” said Kirk Perry, North America vice president and general manager, Pampers Baby & Toddler Care. “Our new Stages line-up addresses babies’ changing needs and is just one more way that we’re continually working to help improve the lives of babies and those that care for them.”

The Pampers Stages line-up features a customized system of diapers and training pants, and corresponding wipes for each stage, which makes it easy for parents to know which products are most appropriate for their baby or toddler at that time. Icons on the packaging and descriptive side panels highlight the stages and product benefits, and help parents understand what products come next in the line.

The Pampers Stages line-up includes: Pampers Swaddlers (0-5 months) and Sensitive Wipes; Pampers Cruisers (6-17 months) and new Swipers Wipes; Pampers Easy Ups (18-23 months) and new Clean ‘N Go Wipes; Pampers Feel ‘N Learn (24+ months) and Kandoo Flushable Wipes.
 
 
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