The Lubrizol Corporation Noveon, Inc. and Noveon Canada, Inc. have changed their names to Lubrizol Advanced Materials, Inc., and Lubrizol Advanced Materials Canada, Inc., respectively. These name changes reflect owner Lubrizol’s recent decision to discontinue the broad use of Noveon in favor of Lubrizol Advanced Materials around the world. Subsidiaries of Lubrizol in Europe and Asia will similarly change their names beginning in early July. In the future, Noveon will only be used in connection with Lubrizol’s consumer specialty products.
Lubrizol also formally unveiled its new logo consisting of the Lubrizol name and a blue arc. The logo was designed to reflect the company’s global reach and its focus on the long-term horizon.