Kimberly-Clark Corporation has launched a new global marketing organization. As part of the new structure, three senior executives with extensive consumer products and marketing experience will join K-C in new roles that report to chief marketing officer Tony Palmer. Mr. Palmer joined K-C in October 2006.
Andrew Bienkowski will join K-C in the newly created role of vice president, global brands, responsible for leading the development of brand strategies for all global consumer, health care and K-C professional brands, prioritizing global brand innovation opportunities and integrating these plans with business units and geographies.
Roger Chacko is joining K-C in the new position of vice president, global marketing knowledge and intelligence. In this role, Mr. Chacko will be responsible for the establishment of best practices, standardization of consumer research tools, and brand research across all global business units.
Finally, Clive Sirkin has joined K-C in the newly created role of vice president, global integrated marketing communications. He will be responsible for developing plans to integrate and manage marketing communications worldwide, including agency selection and relationship management and provider metrics and measurement.