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K-C Increases Ownership in Brazilian Affiliate



Published November 29, 2006
Related Searches: huggies K-C baby wipes Wipes
Absorbent product giant Kimberly-Clark, Dallas, TX, has increased its ownership of its Brazilian affiliate, Kimberly-Clark Kenko Industria e Comercio Ltda. (Kenko), from 70% to 100%. Kimberly-Clark acquired the remaining minority interest from Alsercom Comercio De Produtos Texteis e Plasticos Ltda. Terms of the purchase were not disclosed.

Kimberly-Clark Kenko manufactures and markets personal care products in Brazil, holding the number one market position in infant care and a strong number two share in feminine care. Kenko markets diapers and baby wipes under the Huggies and Monica brands and feminine and incontinence care products under the Intimus and Plenitude brands respectively.

"Kimberly-Clark Kenko has an excellent track record, delivering strong double-digit compound annual growth in both sales and operating profit since 2002," said Robert Abernathy, group president of K-C's developing and merging markets. "Increasing our ownership in this successful affiliate is consistent with our strategy of investing for growth in the rapidly growing BRICIT countries (Brazil, Russia, India, China, Indonesia and Turkey). We are excited about the potential for further growth and profitability in Brazil, and this purchase puts us in a better position to leverage our scale and capabilities in customer development and product supply across all of our businesses there."