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K-C Revamps Supreme Diaper Line

August 24, 2006

Kimberly-Clark has added two super premium diapers to its Huggies line, which will replace the brand’s current supreme offerings. Huggies Supreme Gentle Care and Huggies Supreme Natural Fit diapers  provide customized comfort to meet babies changing needs.

Huggies Supreme Gentle Care diapers offer new cottony-soft materials called Cuddleweave to provide a comforting and secure feeling that is extra gentle for newborn babies. Huggies Supreme Natural Fit diapers, introduces Hugflex, a new hourglass shape so the diaper fits and feels more natural to older babies.
The Huggies Supreme Gentle Care diapers, available in preemie, newborn and sizes one and two, have a 20% more-cushiony and quilted softness than the previous Huggies Supreme diapers. In addition, Gentle Care in preemie and newborn sizes are the only diapers in the market with a U-shaped umbilical cord opening offering the most-gentle protection for a younger baby's sensitive belly button area.
Compared to current Huggies Supreme diapers, Huggies Supreme Natural Fit diapers, available in sizes 3-6, are more than 10% thinner, with a flexible absorbent pad, which also helps the diaper fit and feel more natural. And, in keeping with the trend of more fashion-forward baby apparel, both Huggies Supreme Natural Fit and Gentle Care diapers offer new, contemporary graphics and designs.

Both diapers will be available beginning in August at major retailers in the U.S. and Europe and will be launched throughout Europe later this year.

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