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K-C Adds To Pull-Ups Line



Published April 20, 2006
Related Searches: K-C
Kimberly-Clark Corporation will introduce two new solutions for potty training—a new Pull-Ups Training Pants with Cool Alert and Pull-Ups Night Time Training Pants—in June.

Pull-Ups Training Pants with Cool Alert have a special  coolness zone inside of the pant that provides a brief cooling sensation within seconds of becoming wet to help toddlers learn the difference between wet and dry.  Any subtle response the child has from the cooling sensation, such as a facial expression, will help alert parents to an immediate potty training opportunity. They can take the moment to act as a potty coach and go with their child to the bathroom, explain what just happened and help teach them the difference between wet and dry.

Pull-Ups Night Time Training Pants with extra absorbency help maintain potty training consistency at night. According to a study conducted by the Medical College of Wisconsin for the Pull-Ups Brand, switching back and forth at night between regular diapers and training pants confuses the child and slows down the learning process. For toddlers who need protection at night, Night Time training plants eliminate the need to switch back and forth.

And, for children who learn best with visual cues, Pull-Ups Training Pants with Learning Designs have vibrant underwear-like graphics and designs that fade when wet.  A child remains dry during training but begins to understand the difference between wet and dry when the Learning Designs start to disappear.  New designs for boys will include characters from the new Disney Pixar Carsmovie, and girl designs will feature updated Disney Princesses graphics.