Demand for nonwoven roll goods is projected to increase 4% to $5.1 billion in 2009, driven by gains in filtration, construction, wipes and electronics, according to a recent study conducted by the Freedonia Group. Gains, however, wll be limited to some degree by price competition in many consumer markets as converters seek to cust costs by reducing the amount of material in their products and using less expensive nonwovens,
Spunbonded nonwovens will remain the dominant product, accounting for half of the total volume in 2009, owing to their position as the material of choice in several markets such as baby diapers. Airlaid nonwovens will grow most quickly, in both volume and value, fueled by increased use in wipes and hygiene products.
Among disposable markets, consumer products will continue to account for the largest portion of nonwovens sales, but growth will be restricted by below-average advances in baby diaper and feminine hygiene products. Nondisposables, which comprised 35% of nonwovens sales in 2004, will grow at a slower pace than disposables.
More information: www.freedoniagroup.com