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SCA Adds Underwear Line



Published October 19, 2005
Related Searches: SCA cotton
Activewear, a revolutionary new line of protective underwear. This launch reinforces SCA's position as an innovative industry player reaching consumers with bladder weakness. The innovative product, according to Charles St-Maurice, president of SCA Personal Care North America, responds to consumers' need for discretion, comfort and good fit aside from the basic protection they expect from protective underwear.

"We are responding to consumers who want to feel safe and confident with the protection they use so they can live and enjoy life," Mr. St-Maurice said. "Life is complicated enough without the distraction of bladder weakness. We're saying take control with confidence and reassurance.”

SCA introduced Discreet Activewear under its TENA Serenity brand. Serenity Discreet Activewear contrasts with the baggy and bunched image associated with protective underwear that prevents consumers from leading an active lifestyle. Discreet Activewear combines soft, cotton underwear with an elastic fabric that stretches in both directions and hugs the figure for a closer and comfortable fit.