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P&G Grows on Diaper Strength

February 2, 2005

Procter & Gamble reported sales increased 9% to nearly $14.5 billion during the October-to-December quarter. Net earnings increased 12% to $2.04 billion.

Baby and family care delivered strong results in the quarter with volume increasing 6% and sales growing 11% (to nearly $3 billion) on strength in the diaper market in North America and developing markets. The marketshare of P&G’s Pampers disposable diapers was 27% during the period, up one point. This strength was largely attributed to the strength of Baby Stage of Development line and Feel ‘n Learn training pant. Pampers’ share in Western Europe is now more than 54% driven by ongoing product innovations in both the Baby Dry and Baby Stages of Development lines. P&G recently expanded into the personal toddler care in North America with Kandoo Toddler Care wipes and hand soap.

Fabric and home care sales increased 11% to $3.78 billion with highlights including double-digits gains in the Mr. Clean, Swiffer and Febreze brands.

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