Nice-Pak Products, a pioneer and global leader in the manufacturing and distribution of pre-moistened wipes, has unveiled its new Nice ’N CLEAN SecureFLUSH Technology Flushable Wipes, a breakthrough flushable wet wipe that is strong and durable yet breaks apart five times faster than the leading brand of two-ply toilet paper. 

The patent pending SecureFLUSH Technology results in a unique, 100% cellulose nonwoven wipe that is strong enough to clean, yet break apart rapidly, when flushed. The wipes contain naturally derived ingredients and are made from 100% biodegradable plant-based fibers. 

“After six years of rigorous testing and development, we're thrilled to introduce a truly innovative product that consumers can trust knowing it’s safe to flush as it breaks apart five times faster than toilet paper and delivers a refreshing cleaning experience. Nice ’N CLEAN SecureFLUSH Technology Flushable Wipes perfectly exemplify our company's continued commitment to sustainability and innovation," says Michael Lyons, VP of Business Development & GM of Brands, Nice-Pak. “As the makers of the first wet wipe, we continue to pioneer innovation in the category and exceed industry expectations.”

Arthur Julius created the first disposable wet wipe in 1957 with a vision that pre-moistened wipes would become the optimal delivery system for cleaning, sanitizing and enhancing personal health and wellness. Using a converted food packet packaging machine, he created the original Wet Nap® wipe, which became a foodservice first at Kentucky Fried Chicken (KFC). Nice-Pak has been leading the wet wipe category ever since through its  commitment to innovation and the highest quality products. A fourth-generation family-owned company, Nice-Pak’s purpose is helping the world stay healthy and well, one wipe at a time and is embodied through environmental responsibility and community education.

The product is a finalist for the 2022 WOW Innovation Award.